Cookie policy

Cookies are small text files stored on your computer, tablet, smartphone, or other device when you visit a website. They enable the website to recognise your browser, remember your preferences, and improve your browsing experience.

We use the following types of cookies:

Session cookies

Session cookies are temporary and only remain active while you browse our website. They enable essential website functionality, such as maintaining your login session and remembering items during checkout. These cookies are automatically removed when you close your browser.

Persistent cookies

Persistent cookies remain on your device until they expire or are manually deleted. They remember your preferences, such as language settings or login information, helping to provide a more personalised experience when you return.

Third-party cookies

Some cookies are placed by trusted third-party providers that help us operate our website, analyse visitor behaviour, process payments, and deliver relevant advertising. These providers may collect information about your interactions with our website in accordance with their own privacy policies.

In addition to cookies, we may use other technologies that perform similar functions.

Web beacons

Web beacons (also known as tracking pixels or clear GIFs) are small graphic images embedded within webpages or emails that help us understand how visitors interact with our website and communications.

Tracking parameters (UTM codes)

We may use UTM parameters within URLs to identify how visitors arrive at our website, including which advertisements, search engines, social media platforms, email campaigns, or referring websites generated the visit.

We use cookies and similar technologies for the following purposes.

Essential website functionality

Certain cookies are strictly necessary for our website to operate correctly. These cookies enable:

• User authentication and secure login
• Website security and fraud prevention
• Shopping basket and checkout functionality
• Secure payment processing
• Remembering privacy and cookie preferences
• Maintaining account sessions

Without these cookies, many core website features would not function correctly.

User preferences

Cookies help us remember information that improves your experience, including:

• Preferred language
• Regional settings
• Login preferences
• Saved account settings
• Personalised website content

Website performance and analytics

We use analytics technologies to understand how visitors use our website and identify opportunities for improvement. This may include information such as:

• Pages visited
• Time spent on pages
• Navigation paths
• Device and browser information
• Website loading performance
• Errors encountered
• User interactions

This information helps us improve website functionality and enhance the overall customer experience. We may also use temporary cookies while testing new website features, promotions, or improvements.

Our website uses trusted third-party providers that may place cookies or similar technologies on your device.

Google Analytics

Google Analytics helps us understand how visitors use our website by collecting anonymous statistical information, including pages visited, time spent on the website, browser type, device type, and referral sources.

Google Ads

We use Google Ads Conversion Tracking and Google Ads Remarketing to measure advertising performance and display relevant advertisements to users who have previously visited our website.

Meta Pixel

Meta Pixel allows us to measure the effectiveness of advertising campaigns on Facebook and Instagram, understand customer interactions with our website, and deliver more relevant advertisements across Meta platforms.

Microsoft Clarity

Microsoft Clarity provides behavioural analytics through features such as heatmaps, click tracking, scrolling behaviour, and anonymous session recordings. This information helps us improve website usability and customer experience.

Hotjar

Hotjar enables us to better understand how visitors use our website by providing heatmaps, session recordings, surveys, and user feedback tools. Data collected is used solely to improve our website and services.

Klaviyo

We use Klaviyo to manage email marketing and customer communications. Klaviyo may use cookies to understand website activity following email campaigns, monitor email engagement, and personalise future communications.

Stripe

Payments made through our website may be securely processed by Stripe. Stripe uses cookies and similar technologies to authenticate transactions, prevent fraud, and facilitate secure payment processing. Payment card information is processed directly by Stripe and is not stored by Synergy Selection Limited.

PayPal

Where PayPal is selected as a payment method, PayPal may place cookies necessary to authenticate users, process payments securely, prevent fraudulent activity, and improve its services.

With your consent where required, we may use information collected through cookies to display advertisements that are more relevant to your interests across search engines, social media platforms, and third-party websites.

These advertisements may be based on your previous visits to our website and interactions with our products or services.

Where required under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), we rely on the following legal bases:

• Your consent for non-essential cookies, including analytics, advertising, and marketing cookies.
• Performance of a contract where cookies are necessary to provide requested services, such as maintaining your shopping basket or processing payments.
• Compliance with legal obligations.
• Our legitimate interests in maintaining website security, preventing fraud, improving website performance, and delivering a reliable customer experience.

Strictly necessary cookies do not require prior consent because they are essential for the operation of our website.

When you first visit our website, you will be presented with a cookie consent banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customise your cookie preferences

You may update your preferences at any time using the cookie settings available on our website.

You can also manage or delete cookies through your web browser settings. Please note that disabling certain cookies may affect website functionality and prevent some features from operating correctly.

We may update this Cookie Policy from time to time to reflect changes in legislation, technology, or our business practices.

Any updates will be published on this page together with the revised effective date.

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

• Synergy Selection Limited
• Email: admin@synergyselection.co.uk
• Website: https://www.synergyselection.co.uk