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Synergy Selection Limited ("we", "our", "us") is committed to protecting your privacy and handling your personal information responsibly. We recognise the importance of safeguarding personal data and complying with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains what information we collect, how we use it, when we may share it, how we protect it, and the rights you have regarding your personal data.

By accessing our website, creating an account, purchasing products, contacting us, or otherwise using our services, you acknowledge that your personal information will be processed in accordance with this Privacy Policy and our Cookie Policy.

Information we collect

We collect personal information in several ways, including when you interact directly with us, use our website, make a purchase, or communicate with our team. The information we collect may include:

  • Full name
  • Company name
  • Billing and delivery addresses
  • Email address
  • Telephone number
  • VAT number (where applicable)
  • Order history
  • Payment information (processed securely by third-party payment providers)
  • Account login details
  • Customer service communications
  • Technical information relating to your use of our website

Where permitted by law, we may also obtain business-related information from publicly available sources to verify company details, conduct due diligence, or improve the accuracy of our records.

How we use your information

We process personal information to operate our business efficiently and provide our products and services. Your information may be used to:

  • Create and manage customer accounts
  • Process and fulfil orders
  • Arrange deliveries
  • Respond to enquiries
  • Provide customer support
  • Issue invoices and payment confirmations
  • Process refunds where applicable
  • Prevent fraud and unauthorised activity
  • Verify customer identities where necessary
  • Improve our website and services
  • Comply with legal and regulatory obligations
  • Maintain internal business records

We will only process personal information where we have an appropriate legal basis for doing so.

Customer communications

When you place an order or contact us, we may send service-related communications including:

  • Order confirmations
  • Dispatch notifications
  • Delivery updates
  • Payment confirmations
  • Account notifications
  • Customer support responses

These communications are necessary to fulfil our contractual obligations and cannot be opted out of while an order or account remains active.

Marketing communications

With your consent, or where otherwise permitted by law, we may send information regarding:

  • New product launches
  • Promotions
  • Exclusive offers
  • Industry updates
  • Company news

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link included within our emails or by contacting us directly. Opting out of marketing communications will not affect essential service-related emails regarding your orders or account.

Website analytics

We collect technical information about how visitors use our website to help us improve functionality, security, and user experience. This information may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referral websites
  • Click behaviour
  • Website performance data

Analytics information is generally collected using cookies and similar technologies as described within our Cookie Policy.

Cookies and similar technologies

Our website uses cookies and similar technologies to:

  • Maintain website functionality
  • Remember user preferences
  • Analyse website traffic
  • Improve website performance
  • Measure advertising effectiveness
  • Personalise content and marketing

For detailed information regarding our use of cookies, please refer to our Cookie Policy.

Fraud prevention and security

Protecting customer information is a priority. We use personal information to:

  • Detect fraudulent activity
  • Prevent unauthorised access
  • Monitor suspicious behaviour
  • Secure customer accounts
  • Protect payment transactions
  • Maintain website security

This may include monitoring IP addresses, login activity, device information, and unusual purchasing behaviour.

Recruitment

Where you apply for employment with Synergy Selection Limited, we may process information contained within your CV, cover letter, application form, interview notes, references, and related recruitment documentation. Recruitment information is used solely for assessing applications and managing the recruitment process.

Sharing your information

We do not sell your personal information. We may share personal data with carefully selected third parties where necessary to operate our business, including:

  • Payment processors
  • Delivery and courier companies
  • Website hosting providers
  • Cloud storage providers
  • Customer support software providers
  • Email communication platforms
  • Analytics providers
  • Marketing platforms
  • Professional advisers
  • Government or regulatory authorities where legally required

All third-party providers are required to protect personal information and process it in accordance with applicable data protection laws.

Third-party services

Our website may use trusted third-party providers including:

  • Google Analytics
  • Google Ads
  • Meta Pixel
  • Microsoft Clarity
  • Hotjar
  • Klaviyo
  • Stripe
  • PayPal

These providers may collect limited information through cookies or similar technologies to help us process payments, improve website performance, analyse visitor behaviour, and deliver relevant advertising. Each provider processes data in accordance with its own privacy policy.

Data storage and security

We implement appropriate technical and organisational security measures to protect personal information against accidental loss, misuse, unauthorised access, disclosure, alteration, or destruction. Security measures include, where appropriate:

  • Encryption of sensitive information
  • Secure servers
  • Access controls
  • Multi-factor authentication
  • Password protection
  • Regular security monitoring
  • Restricted staff access
  • Secure cloud hosting

Although we take reasonable precautions, no online system can guarantee absolute security.

Data retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, tax, and regulatory requirements. When personal information is no longer required, it will be securely deleted or permanently anonymised.

Your rights

Under UK data protection legislation, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Restrict processing
  • Object to certain processing activities
  • Withdraw consent where processing is based on consent
  • Request data portability where applicable
  • Lodge a complaint with the Information Commissioner's Office (ICO)

We will respond to requests in accordance with applicable legal requirements.

Requesting deletion or restriction

If you believe we are processing your personal information unlawfully or no longer require it, you may request that we:

  • Delete your personal information
  • Restrict processing
  • Correct inaccurate records
  • Stop using your information for certain purposes

Requests will be considered in accordance with our legal obligations and any legitimate business requirements.

International transfers

Where personal information is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place to provide an equivalent level of protection in accordance with UK data protection laws.

Children's privacy

Our website and services are intended for business customers and individuals aged 18 or over. We do not knowingly collect personal information from children.

Changes to this privacy policy

We may amend this Privacy Policy from time to time to reflect changes in legislation, technology, or our business practices. The latest version will always be available on our website together with the updated Effective Date.

Contact us

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact:

If you are not satisfied with how we handle your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection matters.